Pulkit Narang

Led Flip Funnel, a digital marketing agency for SaaS and technology companies, specializing in omni-channel campaign strategy and implementation for B2C and B2B clients.

• Guided go-to-market operators in executing product-led and digital-first strategies, generating and capturing demand through tailor-made, multi-channel campaign designs.
• Optimized user experiences and leveraged app-based marketing tools to enhance client project performance and drive growth.
• Spearheaded data-driven digital operations, ensuring strategic decisions were informed by analytics to maximize client ROI.

As the first Product Marketing Manager, led product-led Go-to-Market (GTM) strategies for the LATAM market, enhancing product engagement and adoption.

• Developed a messaging playbook that translated complex technical features into tangible user benefits, emphasizing mobile capabilities and enhancing mobile engagement by 40%.
• Spearheaded mobile integration strategies, enabling SMBs to create seamless conversational experiences via WhatsApp and mobile web interfaces.
• Led strategic communication for new feature launches, enhancing user engagement and product adoption, particularly for mobile-centric features.
• Optimized mobile user journeys, resulting in a 35% increase in conversational UI adoption rates among Landbot clients.
• Overhauled website structure and optimized landing pages for mobile responsiveness, significantly increasing web traffic and reducing bounce rates.
• Developed a Competitive Intelligence Hub on Notion, leveraging insights to refine competitive positioning and optimize product pricing for mobile integration.

Managed product marketing for a SaaS platform, leading the launch and optimization of a community management mobile app for Facebook admins.

• Led the successful launch of a community management mobile app for Facebook admins, achieving 1,200 active daily users within 3 months.
• Implemented mobile-first user onboarding strategies, resulting in a 25% increase in app retention rates.
• Achieved a 20% increase in user engagement across social media, advertising platforms, and in-app interactions.
• Led acquisition and win-back campaigns, onboarding 4.1 million new group members to the mobile platform.
• Executed mobile-centric lifecycle marketing campaigns, increasing in-app engagement by 20% and feature adoption rates.
• Launched and scaled Convosight's Facebook group to 2.2k members, achieving a QoQ 30% increase in brand and app visibility and higher app store ratings.

Provided strategic product marketing consulting to Practo and Hasura, focusing on market positioning and growth initiatives.

• Delivered strategic recommendations on product messaging and market entry for key features.
• Conducted market analysis to identify growth opportunities and refine target audience segmentation for both clients.

Managed multi-channel marketing and GTM strategies for India's leading online D-I-Y holiday booking platform, focusing on mobile app promotion and user lifecycle.

• Spearheaded mobile app marketing for international holiday bookings, increasing app installs by 50% through targeted campaigns.
• Led multi-channel campaigns (WCT20 Australia, Maldives, Dubai) and affiliate partnerships (CRED), contributing to a 10% monthly increase in sales revenue and a 15% uplift in DAU/MAU.
• Improved customer onboarding and conversion via app and email, launching WhatsApp for mobile lead generation, improving lead quality by 25% and reducing customer acquisition costs by 18%.
• Optimized in-app user journeys, resulting in a 15% uplift in booking completions and a 20% increase in user-generated itineraries.
• Implemented a Customer Data Infrastructure (CDI) and marketing automation using Segment.com, saving $30,000 annually and improving mobile user data analysis.
• Spearheaded product marketing for the ZEST X Pickyourtrail partnership, achieving over 50 activations in the initial two weeks, with a significant portion from mobile app users.

Developed and optimized customer lifecycle and retention strategies for lending products, focusing on mobile app user flows to drive engagement and loan application completion.

• Optimized the customer lifecycle funnel, resulting in an overall 15% increase in monthly returning loan volumes and Lifetime Value (LTV).
• Optimized mobile app user journeys for Lending Stream and Drafty, increasing returning loan volumes by 15% month-over-month.
• Implemented personalized push notifications and in-app messaging strategies, boosting user engagement by 30%.
• Conducted A/B tests on mobile UI/UX elements, leading to a 20% improvement in loan application completion rates.
• Led the development and implementation of a mobile-first retention strategy, resulting in a 20% increase in app retention rates.
• Streamlined email personalization, push automation, segmentation, and delivery processes, reducing launch time for new campaigns by 50%.

Spearheaded Deloitte's brand refresh across 14 Indian locations and managed over 50 multi-channel marketing campaigns, driving brand visibility and engagement.

• Spearheaded the Deloitte brand refresh exercise for the Indian entity across 14 locations, customizing and activating print and digital assets.
• Ensured adoption of new brand guidelines, including leading a global training program for service lines in India.
• Designed and managed 50+ multi-channel marketing campaigns, analyzing metrics to optimize messaging and increasing campaign engagement by 17% cumulatively.

Managed SEO, social media, and Account-Based Marketing (ABM) initiatives, significantly improving digital presence and lead generation for business teams.

• Researched long-tail keywords, acquiring 1st-page ranks for 50+ keywords and achieving a 10% uplift in monthly non-branded traffic.
• Increased social media outreach and engagement by 18% using targeted content marketing, resulting in a 7% uplift in traffic from social channels.
• Established digital and social listening capabilities for the India member firm, enhancing market insights.
• Created an Account-Based Marketing (ABM) strategy for CXO engagements, utilizing a multi-disciplinary model to cross-sell and up-sell to existing clients and nurture new leads.

Founded and led a venture focused on streamlining the process of designing, marketing, and publishing creatives for small and medium-sized businesses.

• Developed and implemented an omnichannel approach to creative services, enhancing efficiency for SMB clients.
• Managed end-to-end operations, from conceptualization to delivery, ensuring client satisfaction and business growth.

Conducted comprehensive market research and competitive analysis for the Indian highway development market, supporting business development and tender creation.

• Created a comprehensive database of companies operating in the Indian highway development market (BOT/PPP basis).
• Published a detailed report on the market share of pre-existing and upcoming players, performing competitive analysis.
• Assisted the business development team in creating compelling RFPs for upcoming tenders.